Case Study · Veeva Systems 0 → 1

— Clinical Site Platform

Shaping a web application for executing patient visits at clinical research sites.

Role

Lead Designer

Timeline

2022 – 2026

Platform

Web

The space

Clinical trials run on patient visits. Executing them well decides the quality of the science.

The challenge

Research sites need one place to run a visit — capture outcome assessments, review responses, and keep data flowing to sponsors — without adding friction to an already demanding day.

Visuals coming soon
1.8
days — median data entry rate in Veeva's unified clinical data ecosystem
90%
of data entered in under 5 days
16+
weeks of legacy study build time, replaced by pre-validated instrument libraries
What I did
  • 01Led design of the site-facing web experience for executing patient visits and capturing outcome assessments.
  • 02Designed the sponsor experience for reviewing and analyzing questionnaire responses.
  • 03Built design system components, icons, and styles — with variables for color, spacing, size, and modes.
The full story

This work is under NDA.

The full case study — process, explorations, and outcomes — is password protected.

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